ABOUT US
We are a New Zealand owned label, deeply rooted in the street culture of Auckland. Each collection channels the city’s creative energy, reimagined through a modern, elevated lens.
Built for the streets. Designed to last
Every piece is crafted from premium, heavyweight fabric, merging comfort, quality, and style into one. Our collections pay tribute to the raw edge of street culture while delivering timeless essentials that elevate everyday wear.
This is more than streetwear. This is legacy.
Every detail matters from the weight of the fabric to the precision of the fit. We believe clothing should feel as good as it looks, offering both presence and longevity. This is not fast fashion; it is crafted streetwear, designed to be worn, lived in, and remembered.
Driven by simplicity and guided by purpose, we craft essentials that speak through quality, not logos. Our pieces are made to move with you, every day, effortlessly.